Every day millions of the users hop on the Internet to get answers to all their questions. Be it about searching for their favorite restaurant or solving their problem or searching for their favorite product or service to buy. You find information on everything within a few clicks.
Remember the search query you typed on Search Engines like Google or Bing to search for something and you get a list of website URLs on the search engine result page (SERP). This result page offers links to websites containing information which is relevant to the search query you have typed. Now, if your website gets a higher ranking on the SERP, the website is more likely to drive traffic.
How do Search Engines decide upon the ranking of your website? Doesn't this question arise in your mind? Search Marketing is the answer to your questions. Let's discuss what it is exactly and how does it play an important role in putting your website on the top place in SERP, which makes it more visible to the audience making a search query and eventually increases the traffic to your website.
What is Search Marketing?
Search Marketing is the form of online marketing which involves the process of increasing your ranking in search engine results and eventually increasing traffic to your site through paid or unpaid tactics. It is one of the most effective strategies to promote and grow your business in this competitive market.
There are two types of Search Marketing
SEO (Search Engine Optimization): It includes unpaid tactics which are used for acquiring search engine listing. The search engine defines organic listing by crawling through the web pages using spiders that find the most relevant information based on the search query. Here SEO comes into play. SEO includes writing content that includes keywords, use of Meta Tags, link your site to another website and much more.
PPC (Pay per Click): It includes paid tactics which are used for acquiring search engine listing. In this, the advertiser tells Google for which keywords their ads need to be shown. The advertiser pays Google if someone clicks onto their ads and are redirected to their website. The money is paid only for clicks and not for showing the ads and that is why it called pay per click.
As you understand how important search marketing is to grow and promote your business, you also need to know about a top search-marketing firm in London. Ranks Direct is a leading firm providing search marketing services and helps in increasing your online visibility. Connect to them at https://www.ranksdirect.co.uk/.