Think about the millions of people who use Search Engine to get information about products and services and often click on the first few links. They hardly bother to click open the links below or visit the next page for information. SEO, the abbreviation of ‘Search Engine Optimization’ is the process that helps your web page or online content to rank higher on the Search Engines Results Pages. Thus, SEO is the process that helps in improving the online visibility of your website organically on search engine results.
Let’s See How SEO Works?
A whole lot of content is available online. The search engine shows the most relevant search results. The basic process that search engine follows to show this result is:
Crawling: The Search Engine has a web crawler which crawls around the online content to find all the web pages.
Indexing:Once that web pages are found it tries to understand the content in them and build an index.
Ranking: Based on the search term it finds the most relevant information from its index and ranks the web pages accordingly.
This is how Search Engine Works that is the ‘SE’ part of SEO. The ‘O’ part in SEO, stands for ‘Optimisation’. It is all about the content that is written or shared in the form of Text, Videos, or Pictures. The core principle of optimisation is making a website user-friendly with a useful and relevant content that search engines can comprehend. There are several types of optimisation services available. Here I am mentioning a few.
Onsite Optimization: Onsite optimisation mostly revolves around the textual data. It addresses the basic elements, which are required to build a site like Page Titles, Headings, Content, Internal Link Structure and the Keywords that you are targeting.
Link Generation: Link generation helps in bringing traffic to your website. This requires good quality content and building a link at a point which the viewers would be interested to visit to get more information.
Search Engine Friendly Content: Search engine friendly content is of great help. Easy to understand and useful content is generally indexed and ranked by Search Engines.
Smart SEO solutions will help your website getting on to the top spot of Search Engines. Ranks Direct is an SEO service provider based in the UK. Reach out to them to get a single answer about SEO and rank your website higher. Click on https://www.ranksdirect.co.uk/contact-us.php and get ready to be on the top.